Association of the Filipino Franchisers Inc.

prime trade organization



Franchise 101
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Build Your Legacy Enterprise


Join us to learn from top
business gurus and entrepreneurs in the

Blue Leaf Filipinas, Belle Avenue, Parañaque city

Why you must attend?

  • Broaden your knowledge and sharpen your skills
    Learn from industry thought leaders and apply lessons acquired to your own business endeavor.
  • Generate insights for foresights
    Immerse yourself in a place that will cultivate precious “aha!” moments and realizations that can help you move your enterprise forward.
  • Build a business that would last
    Know how to build your legacy enterprise, one block at a time, through invaluable topics all interlinked to create a blueprint for building a legacy enterprise.

who should attend?

Business Owners, Enterprise Builders, Franchisors, Franchisees, Fund Raisers, Venture Capitalists, Angel Investors, Executives of entrepreneurial companies, Decision Makers, Business Development Managers, Marketing Managers, Succession Advisors, Family Business Consultants, Academe.

learning objectives

1. Learn and apply the business imperatives of building a legacy enterprise.
2. Appreciate the dynamics of kinship in operating a family business.
3. Know the keys to unlocking the gates toward success and prosperity.
4. Generate insights on the roles that character and culture play in business.
5. Recognize the pervasive presence of digital as a legacy portal.
6. Discover franchising as a way of building a boundless legacy enterprise.



Governance Consultant, World Bank/IFC
Professor, Global Marketing, Ateneo Graduate School Executive Director, W+B Advisory Group
Independent Director, Emperador Distillers
Independent Director, Travelers Hotel International

Prof. Enrique “Eric” Soriano III, a Board Advisor to 25 family businesses in Asia, specializes in family governance, succession and next generation leadership. Learn from him how to start a legacy enterprise by knowing the essentials of a family business governance. governance.

“Legacy Starts in Family Business Governance”

mr. josiah l. go

Chairman, Mansmith Training Group
Chairman and CEO, Waters Philippines

Josiah Go, marketing best-selling author and educator, multi-awarded entrepreneur and staunch supporter of various advocacies, reveals the gateways to prosperity. Access from the distinguished industry expert the keys to entering the fields of business opportunities. opportunities.

“Gateways of Prosperity”

ms. ruby mañalac

Director, Marketing and Partnerships, Profile Asia Pacific Certified Genos Emotional Intelligence Practitioner Certified in IGNITE Train the Trainer Program

Ms. Ruby Mañalac, a top-notch and sought-after speaker for Emotional Intelligence, is one of the featured speakers in this first ever franchise and business summit. Learn from her how culture and emotional intelligence can help you build a legacy enterprise.

“Building Legacy through Culture building and Intelligence”

dr. donald patrick lim

CEO, Dentsu Aegis Network Philippines
Vice President, Management Association of the Philippines
Founding President, IMMAP

Dr. Donald Patrick Lim, largely considered as one of the founding fathers of digital marketing in the Philippines and a serial entrepreneur, has been awarded by various institutions and organizations. Catch him demonstrate how to bring your business to the digital frontier for online dominance.

"Your Online Legacy"

mS. Ruby palma

Founding President & Certified Learning Coach, Leadership In Motion (LIM) Global Philippines;
Career Transition Coach, Lee Hecht Harrison (LHH) Associate Credentialed Coach (ACC), International Coach Federation (ICF) OD Practitioner;
Talents Trainer & Facilitator

Ruby Palma, a people-person and big picture thinker, has over 20 years of business management experience. She is master coach to executives, business leaders and venturists whom she closely works with, to facilitate a trusting work environment and draw out insights from the coaching relationship. Tune in to Coach Ruby for a fresh, positive and stimulating perspective that will help you chart your way towards holistic growth and development, personally anf business-wise.

"TEAM COACHING: A Leadership Legacy"

mr. armando o. bartolome

President, GMB Management Services Global USA. President, GMB Franchise Developers, Inc.
Chairman Emeritus, Association of Filipino Franchisers, Inc.

Armando Bartolome, popularly known as "Mr. B", author and mentor, is one of the leading franchise gurus in the Philippines. He is one of the 34 chosen Angelpreneurs of Go Negosyo and has been helping out entrepreneurs through seminars locally and internationally. Grab the chance to be mentored on how you can make your business expand beyond borders through franchising.

"Your Business Legacy Beyond borders through Franchising"


Php 2,000.00 Buy One Take One

Php 1,750.00 Per Person

Php 2,500.00

For academe and group rates, please contact AFFI Secretariat.

For inquiries and reservations, contact us:

Landline: (02) 745 3237
Mobile: 0917 518 2334 | 0917 519 9837
PRIVACY DISCLAIMER: When you come into contact with our association (AFFI), or through its authorized agencies or representatives, we may have obtained, intentionally or unintentionally, information about you including your name, your contact number, your company name or employer name, your work address and your e-mail address. We might also have collected your personal email address, and mobile phone number.

We process your personal information for professional and business purposes, including providing you information and updates on our products and services, and to inform you of relevant news, events, content and other benefits or opportunities associated with our business operations.

If you correspond with us by e-mail, the postal service or other forms of communication, we may retain such correspondences and the information contained in it and use it to respond to your inquiry, to notify you of products and offerings, publications, or other services; or to keep a record of your complaint, accommodation of request and the like. As always, if you wish to have AFFI “erase” your personal information or otherwise refrain from communicating with you, please do notify us.

Thank you.